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Stichting Amsterdam International Artists

Zie hier het artikel over Artplein Spui geschreven door Lieselotte Oudega :

’t Artplein: uniting artists, tourists and even Amsterdammers
AMSTERDAM - A market in the centre of a cultural and historical significant place where art-lovers unite to share their art, knowledge and stories. 25 artists, 25 stories. Stories that most local Amsterdammers will never hear since they try to avoid ’t Spui, which is labelled as a ‘tourist spot’.
On Sunday, March 25, just like every weekend, twenty-five artists with different backgrounds ranging from Croatian, French to Dutch united at ’t Spui in Amsterdam to sell their work. Some driving 54 kilometres, others walking just five minutes, to present their art on this specific market.
“I found my audience here,” said Jos van Alphen, a ceramist from Heiloo that has been selling his art on the Artplein for ten years already, when explaining why he chose this market to sell his work. “You won’t find this audience anywhere else.”
This audience consists out of approximately seventy-five percent foreigners, according to van Alphen. “I have adapted my work more or less to the tourists: what can they carry with them on the plane?”
Pieter Geevers, a photographer from Eindhoven who joined the Artplein less than a year ago, also takes into account that most of his buyers are tourists: next to his original photo’s that are quite large in size, he prints smaller examples that the tourists can take with them. Although he sells most of his work to those foreigners, Geevers believes that this place does not deserve the tag of a tourist spot. “There are also a lot of Amsterdammers that come here to buy art,” Geevers explained.
Not everyone agrees, “the image is justified,” said Dennis Le Gallic, a French painter that has been selling his art on Artplein for more than twenty-five years. Most people that walk by are indeed tourists, he said, therefore, Le Gallic plans to extend his stand in order to be visible to people that bike on the cycle lanes that run along the square. “Most of those bikers are locals,” Le Gallic explained, “I want to appeal to the Dutch audience more.”
Rebecca van Wierst, who has been the chair of the Artplein for five years, recognizes this desire to make the Artplein more attractive to a broader audience, “after thirty years it is time for a new name, new approach, and new level of art” said van Wierst. The goal is to expand the Artplein and to reach the broader art-loving audience. Van Wierst said that artists have to go through a strict selection procedure before they can join the market. She hopes to create a “good market” with a diverse audience.
“The art is not necessarily to avoid the tourists but to educate them what good art is.” said van Wierst.

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